Even before the release of his most-awaited film, Nannaku Prematho, the NTR has set a record. The audio rights of the film were sold for a whopping price which is considered as highest in the recent times. At a time, when demand for the audio rights is going down, NTR rose from the ashes like a phoenix.
An up-country audio company said to have bought the audio rights of Nannaku Prematho by paying nearly a whopping Rs 1 Crore. The deal is closed and the makers are planning to have a music launch very soon, say sources close to the unit.
Directed by Sukumar, NTR is pairing up with Rakul Preet Singh for the first time and the film is said to have a perfect dose of sentiment, action, comedy. Meanwhile, trade buzz is that the movie is going to lock horns with Nandamuri Balakrishna’s Dictator. Both the films are going to slug it out at the Box Office for Sankranthi.