Jai Lava Kusa teaser has created sensation. So, naturally the expectations have gone very high about the film. The film is making very good business. In the Nizam region, Dil Raju is distributing the film, while Gangadhar and Co is distributing it in the Ceded region. As for the Andhra area, there are several distributors. In East Godavari, Bharat Choudary bagged the rights, in West, it is Usha Pictures. In Guntur and Krishna it is Sudhakar. Totally, Andhra alone bought the film for Rs 36 crore, while Rs 13.5 crore for Ceded and Rs 20 crore for Nizam.
Now the distributors are hoping that the film will get a positive talk so that they can get back their returns. The distributors are banking on NTR, whose last film was a huge hit, but definitely not on director Bobby, whose last film Sardar Gabbar Singh was a huge flop.