In what can be called as biggest deal in the world of cricket, the Indian Premier League (IPL) media rights for next 5 years has yielded humongous money for BCCI.
The Star India group bagged the IPL media rights for 2018-2022 as they had won the auction with a consolidated global bid of Rs 16347.50 Crores. Referring to this win, Star India chairman Uday Shankar said it is the ‘biggest deal in the world of Cricket’. Although 24 companies picked up the Invitation to Tender, only 14 companies have filed their bids. Yahoo, Facebook and ESPN, which were expected to participate in the bid, gave a skip.
The second highest bid came from last term winner Sony, which quoted 11,050 Cr in the bid. Other companies participated in the bidding for digital rights include: Airtel, Facebook and Jio. As per the deal won by Star company, BCCI will gain Rs 55 Crores per every match for next five years. So, for each year, it costs 3250 Crores for Star TV.
Here are the top five deals for media rights in global cricket (per year): IPL (3250 Cr), England Cricket (1838 Crore), India Cricket (640 Crore), Australia Cricket (800 Crore), Big bash league (128 Crore).